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DEMANDÂ DAY
The virtual summit for B2B Marketers who are FED UP with the fluff on LinkedIn. 8, no-fluff, 20-min sessions from real demand marketers sharing what's working for them right now.
Sept 24 |Â 10:00 am - 1:30 pm PST
The virtual summit for B2B Marketers who are FED UP with the fluff on LinkedIn. 8, no-fluff, 20-min sessions from real demand marketers sharing what's working for them right now.
September 24 · 10:00 am – 1:50 pm PST
9 sessions. 4 hours. 0 fluff.
Adam built a 150k+ follower founder brand on LinkedIn — and knows most of what got him there wouldn't work today. He walks through exactly what he'd do differently starting from zero right now.
Brand vs. demand is a false choice. Jess and Kelly break down the playbook Vector ran to do both at once — and 2.7X revenue in a single year.
AEO is buried in hype. Romana cuts through it with a practical guide to actually measuring answer-engine optimization — built for demand operators, not theorists.
Most webinar programs die after season one. Nadia and Mary open up the three-season series that drove $5.2M in pipeline for CaliberMind — format, promotion, follow-up, and what changed between seasons.
812 B2B video ads is a big enough sample to see patterns. Connor shares what the top 1% of performers have in common — and what the rest get wrong.
Sales hating on marketing's ABM program is the norm. At CreatorIQ, the sales team likes it enough to get on stage. Nicole shows how they built an ABM program reps actually want to run.
How SoFi Tech Solutions built an AI chatbot (on Docket) that converts 5% of visitors and delivers a 5-star buying experience, 24/7. Scott walks through the setup, what it took to get it right, and the numbers.
Most marketing forecasts are a spreadsheet and a prayer. Bryanna shows how Hex runs forecasting AI-natively — and how they got it to within roughly 2% of actuals.
90+ micro-events in 26 months, 33% of attendees converting to SQL, 39X pipe-to-spend. Jonathan distills it into six learnings you can steal for your own events program.
Check out the great sessions we have on deck
Tyler Calder, CMOÂ @Â PartnerStack, is walking us through how he mapped, scored and tiered his entire market with an AIÂ agent powered ICPÂ model, letting him completely re-focus &Â modernize Partnerstack's GTM.
Mary Keough, Dir DGÂ @Â CoLab Software is sharing exactly what's working in their demand machine &Â why.
Isaac Ware, Demand &Â ABMÂ @Â UserGems is doing simple ABM that actually works. He's sharing their whole playbook with us.
Jared Blank, 3x CMO is one of those brand CMOs who is actually worth listening to. He'll be sharing a simple, practical framework for writing homepage messaging that doesn't suck.
Grow pip 4x while getting more efficient!? That's what Timo Yi, Head of Growth @ Cyberhaven, has executed over the past year+. He's sharing exactly how.
Eric MacColl, ex-Head of DG, Enterprise @ Atlassian is sharing a decade's worth of learnings about how to effectively report on marketing's impact. Both the high level, and down to the weeds (Mops work). Dog may or may not be joining live.
There's a lot of fluff on LinkedIn about AEOÂ right now. Liam Dunne, co-founder @Â Discovered Labs is sharing what's actually working for a SaaSÂ brand they just helped 6.4XÂ monthly demos YoY.
ABMÂ doesn't need to be complicated. Mason Cosby, CEOÂ @Â Scrappy ABMÂ is walking through a simple real-world example of how they helped a series BÂ SaaS execute simple ABMÂ that actually drove results.
This mixer (and everything we do at Demand Collective)Â is only possible because of the support of our sponsors.
4 incredible tools that IÂ would personally recommend &Â are used by many community members.
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