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DEMAND DAY

The virtual summit for B2B Marketers who are FED UP with the fluff on LinkedIn. 8, no-fluff, 20-min sessions from real demand marketers sharing what's working for them right now.

Register Now (it's free 🙂)
March 19 | 10:00 am - 2:00 pm PST

No-fluff talks from marketing leaders who've actually done the work. 👇

March 19 · 10:00 am – 2:00 pm PST

The Lineup

7 sessions. 3 hours. 0 fluff.

10:05 – 10:25 AM PST

Inside Datadog's ABM Machine

Datadog is one of the best-run SaaS companies in the world. Growing 28% YoY at $3.4B+ in revenue. Kevin, their Global Head of ABM & Campaigns is sharing how they run modern ABM.

Kevin Driscoll
Kevin Driscoll
Global Head of ABM & Campaigns
Datadog
10:30 – 10:55 AM PST

How Glean, IntelePeer, Pave & Seam AI Do ABM in 2026

How some of the fastest-growing brands in SaaS stood up ABM from scratch.

Ayzia Vizcocho
Ayzia Vizcocho
ABM
Glean
Lisa Hatheway
Lisa Hatheway
VP Growth Marketing
IntelePeer
Eric MacColl
Eric MacColl
ABM
Pave
Mikhiel Tareen
Mikhiel Tareen
Co-Founder
Seam AI
11:00 – 11:20 AM PST

2 Unhinged Growth Experiments Driving Meetings in My First 2 Weeks in a New DG Job

Most DG managers spend their first month "ramping." Kelly booked meetings in his first two weeks at Vector with two scrappy, unconventional plays (that he's sharing live).

Kelly Arndt
Kelly Arndt
Sr. Demand Gen Manager
Vector
11:25 – 11:45 AM PST

Inside a $XXM/yr Company's Marketing Attribution Machine

You're running 100+ events a year. The CEO asks what the ROI is. You don't know what to say. Nadia shares how to actually answer that question, and build the attribution machine behind it.

Nadia Davis
Nadia Davis
VP Marketing
CaliberMind
Afternoon Sessions
11:50 AM – 12:10 PM PST

6 Ways a Real VP Mktg Uses Claude Code at Work

Real use cases. 6 ways Chris is actually using Claude Code at work as a sitting VP of Marketing.

Chris Shuptrine
Chris Shuptrine
VP Marketing
Torii
12:15 – 12:35 PM PST

How to Optimize Your Website for How AI Agents Browse

AI agents are already visiting your website, and they don't read it like humans. How to optimize your site for these bots.

Kevin White
Kevin White
Head of Marketing
Scrunch
12:40 – 1:20 PM PST
Live Workshop

How to Fix Your Confusing Positioning

The FletchPMM team runs their proven positioning framework live, with time for open Q&A and real audience examples after.

Rob Kaminski
Rob Kaminski

FletchPMM
Anthony Pierri
Anthony Pierri

FletchPMM
✓40-minute deep dive
✓Live teardowns
✓Interactive Q&A

Check out the great sessions we have on deck

10:05 - 10:25 AM PST
GTM STRATEGY DONE RIGHT

How we used modern targeting (AI) to drop cost/$ pipe 35% and increase ACV 58%+

Tyler Calder, CMO @ PartnerStack, is walking us through how he mapped, scored and tiered his entire market with an AI agent powered ICP model, letting him completely re-focus & modernize Partnerstack's GTM.

  • cut waste on the wrong accounts, and double down on the right ones
  • convert more target accounts with hyper-personalized plays and messaging
  • report to board, ELT & team on marketing's *actual* impact (not vanity metrics)
10:30 - 10:50 AM PST
CASE STUDY: MODERN DEMAND GEN

How our Demand Gen is delivering 10:1 pipe to spend using LinkedIn, YouTube, newsletters and đŸ’«mathđŸ’«

Mary Keough, Dir DG @ CoLab Software is sharing exactly what's working in their demand machine & why.

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10:55 - 11:15 AM PST
ABM MINUS THE BUZZWORDS

How we convert 15% of target accounts into opportunities with our *simple* ABM playbook (no $300k+ tools, or complicated graphs)

Isaac Ware, Demand & ABM @ UserGems is doing simple ABM that actually works. He's sharing their whole playbook with us.

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11:20 - 11:40 AM PST
HOW TO WRITE MESSAGING THAT’S GUARANTEED TO FLOP

The 'Gobbledy Trap' & 4 examples of b2b messaging that actually work

Jared Blank, 3x CMO is one of those brand CMOs who is actually worth listening to. He'll be sharing a simple, practical framework for writing homepage messaging that doesn't suck.

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11:45 - 12:05 PM PST
MODERN DEMAND GEN EXCELLENCE

Under the hood. How Timo Yi improved Cyberhaven’s pipe:spend 300% while 4.7x’ing DG-sourced pipe.

Grow pip 4x while getting more efficient!? That's what Timo Yi, Head of Growth @ Cyberhaven, has executed over the past year+. He's sharing exactly how.

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12:10 - 12:30 PM PST
TACTICAL ATTRIBUTION FROM THE TRENCHES

A simple guide to attribution, reporting on marketing’s impact & managing up to marketing skeptics (that’s not buying a shiny tool)

Eric MacColl, ex-Head of DG, Enterprise @ Atlassian is sharing a decade's worth of learnings about how to effectively report on marketing's impact. Both the high level, and down to the weeds (Mops work). Dog may or may not be joining live.

12:35 - 12:55 PM PST
AEO THAT ACTUALLY WORKS

How an anonymous SaaS brand that you've definitely heard of drives 3,200+ trials/mo from AI search (+6.4x YoY)

There's a lot of fluff on LinkedIn about AEO right now. Liam Dunne, co-founder @ Discovered Labs is sharing what's actually working for a SaaS brand they just helped 6.4X monthly demos YoY.

1:00 - 1:20 PM PST
ABM THAT DRIVES REAL RESULTS

Breaking into 28 target accounts. Influencing 54. Zero sales outbound. 98% higher ACV

ABM doesn't need to be complicated. Mason Cosby, CEO @ Scrappy ABM is walking through a simple real-world example of how they helped a series B SaaS execute simple ABM that actually drove results.

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