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DEMAND DAY

The virtual summit for B2B Marketers who are FED UP with the fluff on LinkedIn. 8, no-fluff, 20-min sessions from real demand marketers sharing what's working for them right now.

Register Now (for free 🙂)
June 18 | 10:00 am - 1:30 pm PST

No-fluff talks from marketing leaders who've actually done the work. 👇

June 18 · 10:00 am – 1:30 pm PST

The Lineup

8 sessions. 3.5 hours. 0 fluff.

10:05 – 10:25 AM PST

Signal-based demand gen done right: how Fingerprint 2x'd ACV while tripling ARR

Most teams chase signals and drown in the noise. Alexander breaks down how Fingerprint turned signal-based demand gen into a repeatable engine — doubling ACV while tripling ARR.

Alexander Goodwin
Alexander Goodwin
Director of Demand Gen
Fingerprint
10:30 – 10:50 AM PST

Ashby's Unreasonable Approach to ABM

In a world of AirPods and Oura Rings in exchange for demos, learn how Ashby leverages AI, taste, and a focus on hospitality to break through the noise, build meaningful relationships with key decision makers, generate pipeline with hard-to-reach executives, and close new customers.

Ben Sperry
Ben Sperry
Enterprise Mktg
Ashby
10:55 – 11:15 AM PST

12 LinkedIn Ads learnings from $12M in ad spend and 300+ experiments

$12M in spend and 300+ experiments later, Lauren shares her 12 biggest LinkedIn Ads learnings — what scaled, what flopped, and what she'd do differently.

Lauren Kroeger
Lauren Kroeger
Head of Growth (ex-Rippling)
Serval
11:20 – 11:40 AM PST

A no-nonsense guide to AEO measurement for demand operators

AEO is buried in hype. Liam cuts through it with a practical guide to actually measuring answer-engine optimization — built for demand operators, not theorists.

Liam Dunne
Liam Dunne
Co-founder
Discovered Labs
Afternoon Sessions
11:45 AM – 12:05 PM PST

What Sentry.io learned spending 70% of their 7-figure growth budget on awareness

Betting most of a 7-figure budget on awareness is heresy to most DG teams. Matt shares what Sentry learned putting 70% there — and whether it paid off.

Matt Henderson
Matt Henderson
Director of Growth
Sentry
12:10 – 12:30 PM PST

How to actually do more with less: how Superside grew enterprise pipe 30% at 31% lower cost

"Do more with less" isn't a slogan at Superside. Cassandra, Joanna, and Michelle break down how smarter spend allocation grew enterprise pipe 30% at a 31% lower cost.

Cassandra Gill
Cassandra Gill
Sr. Director of Growth
Superside
Joanna Eliopoulos
Joanna Eliopoulos
Sr. Mktg Ops & Analytics Mgr
Superside
Michelle Jiang
Michelle Jiang
Head of Mktg Analytics & CRO
Superside
12:35 – 12:55 PM PST

You need your own "max.os": how to build your personal brain in Claude

Max built a personal operating system inside Claude — his own "max.os." He shows how to build your own second brain to think, write, and ship faster.

Max Crawford
Max Crawford
Growth
Alchemy
1:00 – 1:20 PM PST

A simple LinkedIn ads play driving 50:1 pipe:spend (that you can steal)

One simple LinkedIn Ads play, a 50:1 pipe-to-spend ratio. Jake walks through exactly how it works — so you can steal it for your own account.

Jake Newby
Jake Newby
Growth Mktg
Lendio

Check out the great sessions we have on deck

10:05 - 10:25 AM PST
GTM STRATEGY DONE RIGHT

How we used modern targeting (AI) to drop cost/$ pipe 35% and increase ACV 58%+

Tyler Calder, CMO @ PartnerStack, is walking us through how he mapped, scored and tiered his entire market with an AI agent powered ICP model, letting him completely re-focus & modernize Partnerstack's GTM.

  • cut waste on the wrong accounts, and double down on the right ones
  • convert more target accounts with hyper-personalized plays and messaging
  • report to board, ELT & team on marketing's *actual* impact (not vanity metrics)
10:30 - 10:50 AM PST
CASE STUDY: MODERN DEMAND GEN

How our Demand Gen is delivering 10:1 pipe to spend using LinkedIn, YouTube, newsletters and 💫math💫

Mary Keough, Dir DG @ CoLab Software is sharing exactly what's working in their demand machine & why.

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10:55 - 11:15 AM PST
ABM MINUS THE BUZZWORDS

How we convert 15% of target accounts into opportunities with our *simple* ABM playbook (no $300k+ tools, or complicated graphs)

Isaac Ware, Demand & ABM @ UserGems is doing simple ABM that actually works. He's sharing their whole playbook with us.

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11:20 - 11:40 AM PST
HOW TO WRITE MESSAGING THAT’S GUARANTEED TO FLOP

The 'Gobbledy Trap' & 4 examples of b2b messaging that actually work

Jared Blank, 3x CMO is one of those brand CMOs who is actually worth listening to. He'll be sharing a simple, practical framework for writing homepage messaging that doesn't suck.

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11:45 - 12:05 PM PST
MODERN DEMAND GEN EXCELLENCE

Under the hood. How Timo Yi improved Cyberhaven’s pipe:spend 300% while 4.7x’ing DG-sourced pipe.

Grow pip 4x while getting more efficient!? That's what Timo Yi, Head of Growth @ Cyberhaven, has executed over the past year+. He's sharing exactly how.

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12:10 - 12:30 PM PST
TACTICAL ATTRIBUTION FROM THE TRENCHES

A simple guide to attribution, reporting on marketing’s impact & managing up to marketing skeptics (that’s not buying a shiny tool)

Eric MacColl, ex-Head of DG, Enterprise @ Atlassian is sharing a decade's worth of learnings about how to effectively report on marketing's impact. Both the high level, and down to the weeds (Mops work). Dog may or may not be joining live.

12:35 - 12:55 PM PST
AEO THAT ACTUALLY WORKS

How an anonymous SaaS brand that you've definitely heard of drives 3,200+ trials/mo from AI search (+6.4x YoY)

There's a lot of fluff on LinkedIn about AEO right now. Liam Dunne, co-founder @ Discovered Labs is sharing what's actually working for a SaaS brand they just helped 6.4X monthly demos YoY.

1:00 - 1:20 PM PST
ABM THAT DRIVES REAL RESULTS

Breaking into 28 target accounts. Influencing 54. Zero sales outbound. 98% higher ACV

ABM doesn't need to be complicated. Mason Cosby, CEO @ Scrappy ABM is walking through a simple real-world example of how they helped a series B SaaS execute simple ABM that actually drove results.

Made possible by
our wonderful sponsors

This mixer (and everything we do at Demand Collective) is only possible because of the support of our sponsors.

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