How we used modern targeting (AI) to drop cost/$ pipe 35% and increase ACV 58%+

Tyler Calder, CMO @ PartnerStack, is walking us through how he mapped, scored and tiered his entire market with an AI agent powered ICP model, letting him completely re-focus & modernize Partnerstack's GTM.

• cut waste on the wrong accounts, and double down on the right ones
• convert more target accounts with hyper-personalized plays and messaging
• report to board, ELT & team on marketing's *actual* impact (not vanity metrics)

How our Demand Gen is delivering 10:1 pipe to spend using LinkedIn, YouTube, newsletters and 💫math💫

Mary Keough, Dir DG @ CoLab Software is sharing exactly what's working in their demand machine & why.

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How we convert 15% of target accounts into opportunities with our *simple* ABM playbook (no $300k+ tools, or complicated graphs)

Isaac Ware, Demand & ABM @ UserGems is doing simple ABM that actually works. He's sharing their whole playbook with us.

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The 'Gobbledy Trap' & 4 examples of b2b messaging that actually work

Jared Blank, 3x CMO is one of those brand CMOs who is actually worth listening to. He'll be sharing a simple, practical framework for writing homepage messaging that doesn't suck.

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Under the hood. How Timo Yi improved Cyberhaven’s pipe:spend 300% while 4.7x’ing DG-sourced pipe.

Grow pip 4x while getting more efficient!? That's what Timo Yi, Head of Growth @ Cyberhaven, has executed over the past year+. He's sharing exactly how.

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A simple guide to attribution, reporting on marketing’s impact & managing up to marketing skeptics (that’s not buying a shiny tool)

Eric MacColl, ex-Head of DG, Enterprise @ Atlassian is sharing a decade's worth of learnings about how to effectively report on marketing's impact. Both the high level, and down to the weeds (Mops work). Dog may or may not be joining live.