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FED

Talks

The virtual summit for B2B Marketers who are FED UP with the fluff on LinkedIn. No vague frameworks, proofless AI hype, or vendor pitches disguised as education. Just 7, hyper-tactical Ted Talk style sessions from the smartest b2b marketers you've never heard of.

Register (it's free 🙂)
November 20 | 10:00 am - 1:00 pm PST

No-fluff talks from marketing leaders who've actually done the work. 👇

Check out the great sessions we have on deck

10:05 - 10:25 AM PST
GTM STRATEGY DONE RIGHT

How we used modern targeting (AI) to drop cost/$ pipe 35% and increase ACV 58%+

Tyler Calder, CMO @ PartnerStack, is walking us through how he mapped, scored and tiered his entire market with an AI agent powered ICP model, letting him completely re-focus & modernize Partnerstack's GTM.

  • cut waste on the wrong accounts, and double down on the right ones
  • convert more target accounts with hyper-personalized plays and messaging
  • report to board, ELT & team on marketing's *actual* impact (not vanity metrics)
10:30 - 10:50 AM PST
CASE STUDY: MODERN DEMAND GEN

How our Demand Gen is delivering 10:1 pipe to spend using LinkedIn, YouTube, newsletters and đź’«mathđź’«

Mary Keough, Dir DG @ CoLab Software is sharing exactly what's working in their demand machine & why.

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10:55 - 11:15 AM PST
ABM MINUS THE BUZZWORDS

How we convert 15% of target accounts into opportunities with our *simple* ABM playbook (no $300k+ tools, or complicated graphs)

Isaac Ware, Demand & ABM @ UserGems is doing simple ABM that actually works. He's sharing their whole playbook with us.

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11:20 - 11:40 AM PST
HOW TO WRITE MESSAGING THAT’S GUARANTEED TO FLOP

The 'Gobbledy Trap' & 4 examples of b2b messaging that actually work

Jared Blank, 3x CMO is one of those brand CMOs who is actually worth listening to. He'll be sharing a simple, practical framework for writing homepage messaging that doesn't suck.

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11:45 - 12:05 PM PST
MODERN DEMAND GEN EXCELLENCE

Under the hood. How Timo Yi improved Cyberhaven’s pipe:spend 300% while 4.7x’ing DG-sourced pipe.

Grow pip 4x while getting more efficient!? That's what Timo Yi, Head of Growth @ Cyberhaven, has executed over the past year+. He's sharing exactly how.

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12:10 - 12:30 PM PST
TACTICAL ATTRIBUTION FROM THE TRENCHES

A simple guide to attribution, reporting on marketing’s impact & managing up to marketing skeptics (that’s not buying a shiny tool)

Eric MacColl, ex-Head of DG, Enterprise @ Atlassian is sharing a decade's worth of learnings about how to effectively report on marketing's impact. Both the high level, and down to the weeds (Mops work). Dog may or may not be joining live.

12:35 - 12:55 PM PST
AEO THAT ACTUALLY WORKS

How an anonymous SaaS brand that you've definitely heard of drives 3,200+ trials/mo from AI search (+6.4x YoY)

There's a lot of fluff on LinkedIn about AEO right now. Liam Dunne, co-founder @ Discovered Labs is sharing what's actually working for a SaaS brand they just helped 6.4X monthly demos YoY.

1:00 - 1:20 PM PST
ABM THAT DRIVES REAL RESULTS

Breaking into 28 target accounts. Influencing 54. Zero sales outbound. 98% higher ACV

ABM doesn't need to be complicated. Mason Cosby, CEO @ Scrappy ABM is walking through a simple real-world example of how they helped a series B SaaS execute simple ABM that actually drove results.